Designing the Family Journey in Your School: how to build trust, belonging, and long-term growth

Discover how hidden friction, inconsistent communication, and missed touchpoints quietly impact trust and retention and learn how to design a structured, meaningful journey for the families in your school that strengthens your community and supports sustainable growth.

Date: Thursday,
26th March

Time:
12:30 (Doha, UTC+3)
11:30 (Bucharest, UTC+2)

Where:
Zoom

SCHOOL EXPERIENCE

Building Connection in a Competitive Education Market

Studies show that over 80% of parents say communication and overall school experience influence retention and recommendation, while word-of-mouth remains the strongest driver of new enrolments in private education.

From the first inquiry to everyday communication and final farewell, every interaction shapes perception, trust, and loyalty. Yet in many schools, these moments are fragmented, inconsistent, or left to chance.

This webinar is designed for school leaders who want practical guidance on intentionally designing the school journey - reducing friction, strengthening community, and turning everyday touchpoints into sustainable competitive advantage.

What you’ll learn

The lifecycle of the school experience

A clear overview of the full journey families take in your school, from first contact and admissions to engagement, retention, transition, and farewell, and how each stage influences trust and growth.

Where friction quietly damages trust

We’ll explore how unclear processes, inconsistent communication, and undefined roles create invisible friction that impacts satisfaction and retention.

Designing the first moments that matter

How to intentionally shape admissions, induction, and the first week of school so families move from “joining” to truly “belonging.”

Turning engagement into shared ownership

Practical ways to move beyond information-sharing and create meaningful involvement - where families become contributors, not just recipients.

Strengthening retention through proactive communication

How to build habits, structures, and touchpoints that show care before it’s requested - increasing clarity, loyalty, and long-term commitment.

Ending well: transitions and farewells

Why the way families leave your school is part of your brand story - and how to design departures that reinforce gratitude and advocacy.

Building a culture of intentional experience

Because experience isn’t just marketing… it’s leadership, systems, and daily habits. Learn how to align people, processes, and technology to create a cohesive, future-ready school journey.

How technology can enable clarity and consistency

See how a unified school digital platform like Kinderpedia supports structured communication, defined roles, and transparent collaboration - helping schools design experiences intentionally, not accidentally.

Meet the Speakers

David Willows

Co-founder & Strategic Director, [Yellow Car]

Dr. David Willows is an experienced school leader and advisor specialising in experience strategy in education. He works with schools worldwide to design intentional, future-ready learning environments built on trust, clarity, and strong community foundations. In this session, David will share practical frameworks and real examples of how schools can move from reactive communication to intentional experience design.

Suzette Parlevliet

Co-founder & Experience Director, [Yellow Car]

Suzette Parlevliet is Co-founder and Experience Director at Yellow Car, with hands-on expertise from shaping brand, communications, and experience design at the International School of Brussels. She partners with schools worldwide alongside David Willows to craft intentional, trust-based learning journeys through practical strategies. In this session, Suzette will share actionable tools for embedding experience design into daily operations, complementing [Yellow Car]’s frameworks with real-world insights.

Evelina Necula

CMO & Co-founder, Kinderpedia

An education and communication entrepreneur, Evelina is the co-founder of Kinderpedia, a school management platform used in over 2,000 schools and kindergartens worldwide. With more than 17 years of experience in marketing and communication, Evelina is dedicated to transforming education through technology and improving collaboration between teachers and parents. During the webinar, she will present how Kinderpedia can empower schools to bring clarity, care, and intention to every stage of the school journey.

Design a school experience that families will remember.

Limited places - register for free!